Chipotle Mexican Grill Essay Example for Free

Chipotle Mexican Grill Essay Chipotle Mexican Grill, Inc. is a chain of restaurants located in the United States, United Kingdom, Canada, and France, specializing in burritos and tacos. Its name derives from chipotle, the Mexican Spanish name for a smoked and dried jalapeno chili pepper. The restaurant is known for its large burritos, assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity, which highlights its efforts in using organic ingredients,[3] and serves more naturally raised meat than any other restaurant chain. Chipotle is one of the first chains of fast casual dining establishments. Founded by Steve Ells in 1993, Chipotle had 16 restaurants (all in Colorado) when McDonalds Corporation became a major investor in 1998. By the time McDonalds fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations. With more than 1400 locations in 43 U. S. states, Washington, D. C. , two Canadian provinces, the United Kingdom, and France, Chipotle had a net income in 2012 of US$278 million and a staff of 37,310 employees. Chipotle Mexican Grill in 2012 2012 has been the year of Chipotle Mexican Grill (CMG -0. 92%). The stock is an absolute superstar, hitting 37 new record highs so far, according to CNBC. -When the company went public in January 2006, the stock doubled on its first day from $22 per share to close at $44 per share. At late of Febuary 2012, Chipotles stock price had climbed to $380-$385,up more than 80% since january 1,2011 and up 334% since january. Chipotle shares traded at $421. 37 Mar 27, and are up nearly 26% this year. Over the last 12 months, the stock has gained 65%. Chipotles run has obviously been the subject of much chatter among investors. Why is this stock so high, and how much further can it go? Many investors think that Chipotles numbers are just headed up, and the stock has room to grow as well. Chipotles growth is mentioned with the launch of ShopHouse, the Asian-themed restaurant the company has opened in Washington D. C. ShopHouse has been wildly popular with little to no advertising. The success had opened up the possibility that Chipotle could very well strike gold a second time. The company isnt saying much about whether it will expand ShopHouse, but investors are certainly pricing the idea into Chipotle shares. Chipotle has no debt and about $400 million in cash, according to Seeking Alpha. And Chipotle is in that best-of-both worlds position because it can compete directly with fast food, but also stand up against more upscale restaurants, such as Panera Bread (PNRA -1. 01%). Finally, Chipotle is gunning for international expansion, recently opening new locations in London and planning one for Paris.